Create the Perfect Title Tag in WordPress Without a Plugin
If you’re familiar with WordPress, chances are you have heard of the various SEO-related plugins that allow you to tweak your meta-data. These plugins are very friendly, and some of them have been coded quite well, but they do tend to load your site with unnecessary markup and slow it down a bit. As you know, a well-optimized title tag can bring you heaps of SEO goodness.
Read more
Organic SEO reduces PPC costs and delivers longterm results
Focus on long-term, sustainable rankings
The online marketing industry is huge, estimated at $9 billion last year and projected to exceed $20 billion by 2013. That’s a figure that any business owner should pay attention to. The majority of this advertising is spent on PPC – pay per click advertising. Businesses have been able to buy traffic, using certain keywords and bidding on them according to how likely they were to bring in quality traffic that converts into sales or leads.
That's all well and good, however the real focus should be on generating sustainable organic rankings for those keywords instead of constantly bidding on them. Only 11% of advertising budgets go to SEO, while 87% direct their efforts in PPC. Think about it - if you spend $10 on a keyword and get one hundred visits in a month, that's $1000 that you allocated. If you put the same amount into SEO for that keyword, and brought your rankings to the front page of Google, you'd receive the same exposure. Plus, once you're on page one of Google, you can usually stay there with minimal effort and no further investment.
Alternatively, you can continue flowing money into PPC, but it will be a never-ending effort. PPC remains attractive to marketers because of the ability to easily measure PPC success. Traditional marketers like to see solid metrics on ROI, CTR and other relevant data they can use to analyze campaigns. SEO is not as easily quantifiable, but nonetheless a good SEO campaign can be measured and weighed effectively.
Several studies on visitor trends and SERPs indicate that 90% of searches click on the first page of results. The visibility of a natural listing, although possibly lower on the page, still attracts twice as many clicks than paid ones. Why is this? I side on the reason that it's because of implied endorsement; they trust search engines to deliver the best results, and many people see paid search results as artificial advertising.
The bottom line is that if you want to save money on PPC, you should invest in SEO. Organic search results bring a steady flow of traffic, just the same as paid ones, if not more. Plus, once you have a solid ranking for a keyword you previously bid on, you can lower your bid amount and focus on testing new PPC advertisements.
5 Good Reasons Why Your Business should use WordPress
Consider WordPress for your next business website
WordPress is an Open Source software which allows it to be used free of cost. You can use it on any kind of personal or commercial website without have to pay a single dime for it. Over the past few years it has evolved into a full-blown CMS, capable of supporting complex websites.
It’s User Friendly
You don’t really have to be experienced to use WordPress on your website. Most hosting companies let you install WordPress on your site at a single click of the mouse. The administration section is easy to navigate and its even easier to add articles and add content to your website.
Read more
9 Crucial SEO and Social Plugins to Install with WordPress
Plus some other tips and strategies to help maximize your site’s exposure
When installing a new WordPress site, I always like to bring in some of my “core” plugins. These typically fall into three categories: SEO, social networking/bookmarking, and statistics. Let’s start with the SEO plugins.
Must Have SEO Plugins
1. Platinum SEO Pack or Greg’s SEO – Platinum SEO Plugin is the ultimate WordPress SEO solution.Platinum SEO Plugin offers all the features of All in One SEO plugin plus more. Greg’s SEO pack also allows you to do much the same, and claims to be more efficient with fewer lines of code involved. Some critics say there’s a drawback to using these plugins, but when you’re running a site with a lot of content, it makes optimizing individual page meta-data so much easier. And after all, content is king.
Read more