Link Building

Link Building is the very foundation of SEO. Even if your website has terrific content, killer graphics, and the latest shopping cart, it won’t get any traffic without relevant one way backlinks. Getting these links can be a very arduous, labor intense and difficult task.

Because of this, many link schemes have evolved on the Internet. These include paid links, mass directory submissions, paid blog reviews, link farms, automated 3 way and reciprocal linking gimmicks, blog networks and more.

Webmasters that participate in these schemes are breaking the webmaster guidelines established by the top Search Engine and exposing themselves to the risk of a penalty or delisting of their site. If you don’t mind having your website removed from the search engines, then feel free to cut corners. If you intend to hang around for the long term, don’t do it.

When it comes time to choose a link building company, consider the following:

1. Link Relevance: Relevance is everything. Stay away from companies that promise links from “high PR sites” with no pertinence to your own. This red flag is easy for Search Engines to spot and you could find yourself penalized.
2. Link Quality: All links are not created equal. Directory links, reciprocal links and 3 way links may have been the bomb a few years ago – now they are just duds. These methods of link building deliver marginal results, if any, at all. An unnaturally high percentage of reciprocal links can trip a Search Engine filter.
3. Blog Links: Thanks to Wordpress, it’s easy for anyone to publish a blog – or a blog network. Many networks have been created for the sole purpose of selling links within phony reviews. These networks are easy for the search engines to spot and those buying reviews with links are often penalized.
4. Lazy Links: Links from spammy link pages, blog comment links, forum signature links, and wiki links all fall into the category of lazy links. Anyone can get them and they are valued accordingly.
5. Paid Links: The fastest way to page one is through paid links. The harshest penalties are also reserved for those who purchase links. Whether links are purchased privately or through a broker, once your site has been identified as a link buyer, you will be out of the top search positions for several months or longer.

Effective link building is the single most important activity for achieving higher search engine rankings. If you hire us for link building, we focus on getting high value one-way links from authority sites, related sites and industry leading websites. Our most popular link building service is our match link to content program. Each month, we create resourceful targeted content for your website. This content attracts high value sites giving them reason to link to your site.

Match Link to Content

We Build Pages has created a powerful suite of tools designed specifically for link building. These tools allow us to scour the web for related websites that match a certain profile. Once a series of websites have been identified, we create content that is specifically targeted to those websites. Once the content is published, the profiled sites are alerted to the content and they gladly link to this resource on your site. These are related and permanent one way links from high value websites, including colleges, universities and other well known organizations.

Custom Link Building

First, we perform an analysis of your top 10 competitors’ back links. If these links had a positive impact on their rankings, it is reasonable to assume that they will help your site also. Armed with this data, we develop a plan to review these links and then sort the high value links from the rest. After filtering the results, we develop then execute a campaign that is designed to acquire links. These permanent one-way links can have a significant impact on both your rankings and traffic.